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Using Artificial Intelligence to Drive Inexpensive Social Engagement

Adam Drybrough

An accomplished business consultant, Adam Drybrough is based in Calgary. Adam Drybrough helps organizations expand quickly using digital strategies and growth hacking techniques. Today, digital strategies rely heavily on social media, which has emerged as the primary platform for generating leads and communicating with customers, which is critical for retention.

Companies can easily spend incredible amounts of money on social media, especially as these networks become more ubiquitous. Companies compete for the attention of users on Facebook, Instagram, Twitter, and other networks. To obtain a competitive advantage, many companies must spend money on post boosts and paid advertisements. However, artificial intelligence (AI) is now offering a more cost-effective option.

Social media managers can use simple AI tools like IFTTT (If This, Then That) to automate posts and interactions with customers. Beyond that, AI tools that search out specific content and relay it to subscribers now exist. In the social media world, content is still king and offering media that people want to engage with is the best way to increase business organically. Thus, AI tools can prove an affordable and successful social media strategy.

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