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The Importance of Quality Websites for SEO

Adam Drybrough

A self-employed business consultant, Adam Drybrough provides a range of services to clients in the Calgary region and beyond. In addition to advising real estate professionals and land developers, Adam Drybrough provides search engine optimization (SEO).

SEO is a set of practices that attempt to improve consumer traffic from search engines such as Google, Bing, and Yahoo. Several variables can affect the success rate of SEO efforts, such as off-the-page factors, over which a publisher has no direct control, and on-the-page elements, which can be controlled by a publisher.
Quality traits are an important set of elements that fall within on-the-page success factors. Quality webpages should be professionally designed and easy to use with a clear navigation system. In addition, the content of the website should be credible and of a high quality. The relevancy of the webpage information to the original query that led a user to it is also important. These traits directly affect usability and the experience of users, which can be measured by search engines through user engagement patterns.

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