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Growth Hacking Strategies for Your Startup

Adam Drybrough

For more than seven years, Adam Drybrough has helped landowners and developers create social media feeds, websites, PR, and launch documentation as a self-employed development and business strategy consultant. In addition to this, Adam Drybrough serves as a digital marketing and growth hacking consultant for retail brands and startups.

Examples of growth hacking strategies include:

- Telling a video story. Consumers love hearing interesting stories about how your company or brand got started. While you can tell this story through text or infographics, videos are much more powerful. Not only can videos get your story across in a more meaningful way, but they also are easily shareable online and can help you increase brand awareness in an extremely short amount of time.

- Finding good partners. You can create several types of partnerships to help your company expand its market and audience. For example, integration partnerships are formed between your product and other products sold within the same market, and syndication partners combine your product with theirs. Regardless of the partnership you choose, a good partner can be a hugely beneficial growth hacking strategy.

- Implementing a referral program. Referrals represent a simple way to reach new customers, but not all of your existing customers are motivated to share their experiences with others. To promote referrals, set up a referral program. Doing so gives existing customers a reason to spread the word and encourages new customers to try your product.

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